The search for future markets is for often endless, shows a lack of orientation and ultimately produces no results. In order to prevent that, we determine the right future markets questions with you right at the start. 

Markets change and future markets come and go, because the conditions in nature, technology, society, business and politics change. We determine the relevant future trends, technologies and issues for future markets questions using our FutureNet and through targeted research. Two types of future factors are important for the early recognition of future markets:
 

1. Future factors in nature, society, business and politics, which change the needs of the end consumers and your direct customers. Examples are climate change, feminization, entrepreneurization, flexibilization, globalization
2. Future factors in technology and science, which will change processes and methods as well as products, services and solutions. Examples are nanotechnologies, dematerialization, informatization, micro-system technology, robotics or neurotechnologies.

Using a special mix of analytical methods, we systematically identify the future markets within the trends, technologies and issues. We additionally identify future markets using techniques such as scenarios, empathy methods and morphological methods, and from your managers' and employees' ideas.

Using effective creative methods, we identify those future markets that are imperceptible using analysis and trends. In this case, we principally use our own methods, specially designed for the early recognition of future markets, such as our meta-opportunities. Classical creative methods are generally unsuitable for this task. 

We evaluate your identified future markets, of which there are usually 50 to 200, on several jointly selected criteria, thus ensuring that you only spend time on promising future markets.

We develop a basic concept for the five to ten highest rated future markets in which we clearly describe the exact solution (product and/or service) who it is targeted at, which concrete problems it solves and what is so special about it.