You will more easily attract and retain your customers, your investors and your employees. Show people a future they can look forward to. Take your chance. Don’t wait until someone comes along who has a great vision. Develop your bright future now.
A vision is often understood as something that is needed. That’s what the textbook says. Many companies also only have a vision because ISO says you have to have one to get a quality certificate. So they put something down. But for really existential, for really valuable one considers completely different things. I am convinced that the power, benefits and value of vision are drastically underestimated. Why actually? Because many executives don’t realize or understand that a professionally well-crafted mission and vision can have tremendous material value in euros. Why actually? Be