Goals

  • Short portraits of real and imagined competitors
  • Possible competition and its effects on Miele & Cie. KG
  • Clear ideas of possible future competitor activities and an evaluation of the likely dynamic
  • Contribution to securing and expanding tour competitive position in the business field laundry care

Client Evaluation

"It was impressive to experience how the changed perspective altered the idea of ourselves and our competitive environment. The project was great fun and expanded our evaluation of future developments."

(Andreas Enslin, Manager Designcenter)