Where are you leading to? How to turn your mission and vision into your most profitable investment! – PART 6

Video: Vision creates profit & business value

Using four examples, I will show you how vision creates profit & business value

Overview: Vision creates profit & business value

profit business value

15. Less comparability –more unique positioning and margin (profit & business value)


Why are you satisfied with less than what is possible in your business?

  • You have always wanted to create something big and special with your heart in mind, but with your current company you have not yet been able to achieve this goal?
  • Do you hate to be put in the same category by customers and non-customers as some of your competitors?
  • You could achieve higher prices and a higher margin if your company positioned itself clearly and credibly as a unique supplier?


How is your company and offer unique?

  • Everyone knows about the enormous value of positive differentiation from the customer’s point of view, that is also difficult to copy.
  • There is no better opportunity to develop the unique positioning of your company than at the time when you define your mission and vision for the future.
  • You will find arguments for the unique-ness of your company in many places, starting with your founding history. Take advantage of the disruption strategies used by startups today.
  • Select and design a set of differentiating elements that support each other and are very useful in their combination for customers, as well as unique and hard to copy in the market.


You enjoy a convincing and hard-to-copy differentiation!

  • The strongest lever for success is a positioning that differentiates your offering the market.
  • A valuable differentiation from the customer’s point of view enables higher prices, thus a higher gross profit and thus usually also a higher return on sales.
  • Your competitiveness and robustness is increased by a positioning and business model that consists of several mutually supporting differentiating factors.

16. No stagnation – more use of potential and revenue (profit & business value)


Why don’t you make more revenue?

  • Are you dissatisfied with how your company is seizing the sales potential available on the market?
  • You are upset that your team is not more ambitious?
  • You feel or know that there is an enormous sales potential in your markets, but you don’t see exactly what ambition you should set for your future market position?


What challenging ambition do you set  for the growth and market position of your company?

  • There is no reason to give a team and company a vision that is clearly below the potential and possibilities.
  • With your vision, set a standard for your future that is within sight but still out of reach. Your vision should not be achievable with today’s capabilities, but starting from them.
  • Set your vision so challenging that it hits the exact point with which you activate your team as strongly as possible, neither demanding too little nor too much from them.


You activate the performance of your team and exploit sales potentials in a sustainable way!

  • With an ambitious and challenging vision of the future, you activate the capability of your employees and also make better use of your financial and material resources.
  • You create and promote the awareness of your team to have a special mission together, to be a unique company and to work towards the realization of a valuable and challenging vision.

17. Lower costs –higher earnings (profit & business value)


Why don’t you make more profit?

  • Lack of clarity, conflicts and disputes about the strategic direction cause enormous hidden costs?
  • Several projects run in different directions, so that a large part of them are futile and far too expensive?
  • You know that the diversity and complexity of your business results in enormous complexity costs, but you’re not sure what exactly to eliminate and what to keep?


Which elements of your business system are really necessary for your future strategy?

  • Put your mission, positioning and vision like a stencil over your current business. You recognize what is superfluous and what is missing.
  • Clarify with your focused mission, positioning and vision which skills, systems and resources you really need for your future.
  • Use your strategic focus to determine what is important and what is not. This gives you confidence in your decision to stop, eliminate and scrap the unimportant and unnecessary.


Your income statement is only burdened by minimized costs!

  • Several effects of a clear vision of the future directly or indirectly reduce your costs, such as the strong focus, the unity and alignment of the team, the concentrated use of your skills and resources.
  • The number of purposeless and aimless projects and processes as well as investments is minimized.
  • The length and severity of the discussions is reduced.

18. Fewer financial worries – maximized company value (profit & business value)


Why is your company not worth more?

  • You know companies in a similar business as yours that are valued at a multiple of the value of your company?
  • Potential investors don’t recognize the value in your company that you have in mind?
  • You are occasionally disappointed about how little your years of hard work are reflected in the value of your company?


What could your company become in the best scenario?

  • Companies like TESLA have always been valued many times higher on the stock exchange than the hard facts and figures would justify. The main reason for this is that customers, employees and investors see a bright future for the company and consider it credible.
  • Even the ice-cold financial investors achieve an immense increase in value for a company by developing a convincing picture of the company’s future and by communicating it credibly.
  • Answer the question: What could I or what could anyone, in the best case scenario, make of our company?


You significantly increase the value of your company with a fascinating and credible vision of your future!

  • A good mission, positioning and vision can be worth many billions. The corporate values realized in the purchase of shares and stocks prove it.
  • You enjoy the greatest possible reward for your ideas and your years of hard work.

Have a bright future!

Dr. Pero Mićić




To the other parts

PART 1: Where are you leading to? How to turn your mission and vision into your most profitable investment! Introduction

PART 2: Where are you leading to? How to turn your mission and vision into your most profitable investment! Opportunities & security

PART 3: Where are you leading to? How to turn your mission and vision into your most profitable investment! Clarity & effectiveness

PART 4: Where are you leading to? How to turn your mission and vision into your most profitable investment! Simplicity & efficiency

PART 5: Where are you leading to? How to turn your mission and vision into your most profitable investment! Energy & performance