{"id":110086,"date":"2024-07-11T08:00:01","date_gmt":"2024-07-11T08:00:01","guid":{"rendered":"https:\/\/www.futuremanagementgroup.com\/bfl-content\/creating-competitive-advantages-the-two-domains-of-positioning\/"},"modified":"2025-03-04T15:03:17","modified_gmt":"2025-03-04T15:03:17","slug":"creating-competitive-advantages-the-two-domains-of-positioning","status":"publish","type":"bfl-content","link":"https:\/\/www.futuremanagementgroup.com\/en\/bfl-content\/creating-competitive-advantages-the-two-domains-of-positioning\/","title":{"rendered":"Creating competitive advantages: The two domains of positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"110086\" class=\"elementor elementor-110086 elementor-108010\" data-elementor-post-type=\"bfl-content\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc1a24 e-flex e-con-boxed e-con e-parent\" data-id=\"1dc1a24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eef91d elementor-widget elementor-widget-text-editor\" data-id=\"2eef91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">Your positioning serves to create, maintain and expand competitive advantages.  <\/span>The word positioning is used both in marketing and in the business model. Most consultants and strategists only ever talk about positioning in the marketing sense. However, business model positioning is no less important. In this video, Pero Mi\u0107i\u0107 explains the two domains of positioning.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba42db1 e-flex e-con-boxed e-con e-parent\" data-id=\"ba42db1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2946b23 elementor-widget elementor-widget-video\" data-id=\"2946b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"vimeo-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSBjbGFzcz0iZWxlbWVudG9yLXZpZGVvLWlmcmFtZSIgYWxsb3dmdWxsc2NyZWVuIGFsbG93PSJjbGlwYm9hcmQtd3JpdGUiIHRpdGxlPSJ2aW1lbyBWaWRlbyBQbGF5ZXIiIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzU3MTIzODYzOD9jb2xvciZhbXA7YXV0b3BhdXNlPTAmYW1wO2xvb3A9MCZhbXA7bXV0ZWQ9MCZhbXA7dGl0bGU9MSZhbXA7cG9ydHJhaXQ9MSZhbXA7YnlsaW5lPTEmYW1wO2g9NTYyNmZjNmUyNCN0PSI+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-vimeo\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/borlabs-cookie\/1\/brlbs-cb-vimeo-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a145215 e-grid e-con-full e-con e-parent\" data-id=\"a145215\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf4b45 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"daf4b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"javascript:secureDecryptAndNavigate('\/qMmGX\/Rin7Hi9j7KAa\/kXA\/hBxKZnwumzaUCnBF2yeNG0ORo9ndcaJflPrRti740loM9Lcm5OXQ4y765phbDM9Nxa0gUjyJaH\/w4nztIn2tng2\/m1b7', 'f8a14df884199590ecedf841d0ca0c34364bb0a9dc51105c08b3f5bdcea38dd6')\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mail-bulk\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M160 448c-25.6 0-51.2-22.4-64-32-64-44.8-83.2-60.8-96-70.4V480c0 17.67 14.33 32 32 32h256c17.67 0 32-14.33 32-32V345.6c-12.8 9.6-32 25.6-96 70.4-12.8 9.6-38.4 32-64 32zm128-192H32c-17.67 0-32 14.33-32 32v16c25.6 19.2 22.4 19.2 115.2 86.4 9.6 6.4 28.8 25.6 44.8 25.6s35.2-19.2 44.8-22.4c92.8-67.2 89.6-67.2 115.2-86.4V288c0-17.67-14.33-32-32-32zm256-96H224c-17.67 0-32 14.33-32 32v32h96c33.21 0 60.59 25.42 63.71 57.82l.29-.22V416h192c17.67 0 32-14.33 32-32V192c0-17.67-14.33-32-32-32zm-32 128h-64v-64h64v64zm-352-96c0-35.29 28.71-64 64-64h224V32c0-17.67-14.33-32-32-32H96C78.33 0 64 14.33 64 32v192h96v-32z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-mail to FMG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e25faf e-grid e-con-full e-con e-parent\" data-id=\"7e25faf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dc111 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"c8dc111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/email.futuremanagementgroup.com\/meetings\/pm16\/online-meeting-bfl-pmbm-englisch\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your positioning serves to create, maintain and expand competitive advantages. The word positioning is used both in marketing and in the business model. Most consultants and strategists only ever talk about positioning in marketing terms. However, business model positioning is no less important. In this video, Pero Mi\u0107i\u0107 explains the two domains of positioning.    <\/p>\n","protected":false},"author":4491,"featured_media":111334,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"bfl-content_kategorie":[],"bfl_content_schlagworte":[884],"class_list":["post-110086","bfl-content","type-bfl-content","status-publish","format-standard","has-post-thumbnail","hentry","bfl_content_schlagworte-positioning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating competitive advantages: The two domains of positioning | FutureManagementGroup AG<\/title>\n<meta name=\"description\" content=\"Video: The two domains of positioning - a comparison of marketing understanding and strategic perspective\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating competitive advantages: The two domains of positioning | FutureManagementGroup AG\" \/>\n<meta property=\"og:description\" content=\"Video: The two domains of positioning - 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