{"id":112936,"date":"2025-05-27T13:10:36","date_gmt":"2025-05-27T13:10:36","guid":{"rendered":"https:\/\/www.futuremanagementgroup.com\/lp\/megatrends\/subtrends\/system-of-megatrends-ageing\/"},"modified":"2025-05-28T13:42:49","modified_gmt":"2025-05-28T13:42:49","slug":"system-of-megatrends-ageing","status":"publish","type":"page","link":"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/subtrends\/system-of-megatrends-ageing\/","title":{"rendered":"System of megatrends: ageing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"112936\" class=\"elementor elementor-112936 elementor-112931\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9379ad6 e-flex e-con-boxed e-con e-parent\" data-id=\"9379ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e596838 elementor-widget elementor-widget-heading\" data-id=\"e596838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ageing megatrend<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688471c e-flex e-con-boxed e-con e-parent\" data-id=\"688471c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d87edd elementor-widget elementor-widget-heading\" data-id=\"4d87edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From the FMG Trend System: For your future-proof company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae4cc74 e-flex e-con-boxed e-con e-parent\" data-id=\"ae4cc74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4796d5d elementor-widget elementor-widget-image\" data-id=\"4796d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"185\" height=\"4\" src=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/gradient.jpg\" class=\"attachment-large size-large wp-image-97754\" alt=\"What is special about the FMG?\" srcset=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/gradient.jpg 185w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/gradient-150x4.jpg 150w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff628a e-flex e-con-boxed e-con e-parent\" data-id=\"8ff628a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-033e410 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"033e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3457a e-flex e-con-boxed e-con e-parent\" data-id=\"1b3457a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8844cdb elementor-widget elementor-widget-text-editor\" data-id=\"8844cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">Why the ageing of society is an important driver<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebf85d2 e-flex e-con-boxed e-con e-parent\" data-id=\"ebf85d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313e070 elementor-widget elementor-widget-text-editor\" data-id=\"313e070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"387\" data-end=\"746\">Life expectancy is rising, birth rates are falling &#8211; worldwide, but particularly in developed countries. Demographic change is having a profound impact on labor markets, consumer behavior, politics and healthcare. The megatrend of ageing is changing both the age structure of the population and perceptions of life in old age.  <\/p><p data-start=\"748\" data-end=\"1291\">Ageing is not an isolated phenomenon, but is closely linked to other developments such as individualization, health orientation and technological advances. While challenges such as care bottlenecks, a shortage of skilled workers and financial burdens on social systems are increasing, new opportunities are opening up at the same time: for an economy that takes older target groups seriously. For technologies that enable self-determined ageing. And for companies that strategically exploit the potential of an ageing society.     <a href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/\">To the overview of all megatrends<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3bf1e5 e-flex e-con-boxed e-con e-parent\" data-id=\"f3bf1e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eafbd2e elementor-widget elementor-widget-image\" data-id=\"eafbd2e\" data-element_type=\"widget\" data-e-type=\"widget\" megatrend=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Alterung-1024x576.jpg\" class=\"attachment-large size-large wp-image-111125\" alt=\"Megatrend\" srcset=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Alterung-1024x576.jpg 1024w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Alterung-300x169.jpg 300w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Alterung-768x432.jpg 768w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Alterung.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f457f5a e-flex e-con-boxed e-con e-parent\" data-id=\"f457f5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971edd1 elementor-widget elementor-widget-text-editor\" data-id=\"971edd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">What does the ageing megatrend mean for companies?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e95ef8 e-flex e-con-boxed e-con e-parent\" data-id=\"1e95ef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a69ab8 elementor-widget elementor-widget-text-editor\" data-id=\"0a69ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1355\" data-end=\"1747\">The ageing of society is changing markets and workforces. Companies must adapt to an ageing customer base &#8211; with products, services and communication that reflect the reality of their lives. At the same time, demographic developments require new answers to the challenges of recruiting staff, knowledge transfer and workplace design.  <\/p><p data-start=\"1749\" data-end=\"2103\">The economic relevance of older people is increasing significantly. The older generation has purchasing power, time and a desire for quality, safety and health. Companies that interpret this megatrend correctly will tap into new target groups, strengthen their attractiveness as an employer and create the conditions for long-term competitiveness.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce5d4d1 e-flex e-con-boxed e-con e-parent\" data-id=\"ce5d4d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aaf9e74 e-con-full e-flex e-con e-child\" data-id=\"aaf9e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193c435 elementor-widget elementor-widget-image\" data-id=\"193c435\" data-element_type=\"widget\" data-e-type=\"widget\" system=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-1024x567.jpg\" class=\"attachment-large size-large wp-image-111507\" alt=\"Megatrends\" srcset=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-1024x567.jpg 1024w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-300x166.jpg 300w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-768x425.jpg 768w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE.jpg 1261w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48cb3c4 e-con-full e-flex e-con e-child\" data-id=\"48cb3c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a786b27 elementor-widget elementor-widget-text-editor\" data-id=\"a786b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Societies are changing profoundly, in their structure, their values and their behavior. The megatrend of ageing is just one of many that could be relevant for the future of your business. <\/li><li>FMG&#8217;s trend system makes these complex social developments tangible.<\/li><li>In addition to megatrends from society, politics, the economy, technology and the biosphere, it also includes future factors as drivers of change.<\/li><li>You can find out more about megatrends on our page <a href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/\">Overview of all megatrends<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c8de9 e-flex e-con-boxed e-con e-parent\" data-id=\"c6c8de9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319b77e elementor-widget elementor-widget-text-editor\" data-id=\"319b77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">Key developments in the ageing megatrend<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0556559 e-flex e-con-boxed e-con e-parent\" data-id=\"0556559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468d643 elementor-widget elementor-widget-text-editor\" data-id=\"468d643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. ageing societies<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c015cc5 e-flex e-con-boxed e-con e-parent\" data-id=\"c015cc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7d231 elementor-widget elementor-widget-text-editor\" data-id=\"ae7d231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"398\" data-end=\"994\">The demographic structure of many societies is changing fundamentally. Falling birth rates and increasing life expectancy mean that the proportion of older people is growing steadily. As a result, the age distribution is shifting &#8211; fewer young people and more older people will shape society, politics and the economy in the future. While ageing societies are confronted with growing social, economic and infrastructural challenges, new opportunities are also opening up in the form of intergenerational learning, political scope and new economic target groups.   <\/p><p data-start=\"996\" data-end=\"1051\">Examples of these profound shifts are:<\/p><ul data-start=\"1053\" data-end=\"2079\"><li data-start=\"1053\" data-end=\"1179\"><p data-start=\"1055\" data-end=\"1179\"><strong data-start=\"1055\" data-end=\"1088\">Demographic structural change<\/strong>: The traditional population pyramid is toppling &#8211; many countries are experiencing an ageing population.<\/p><\/li><li data-start=\"1180\" data-end=\"1302\"><p data-start=\"1182\" data-end=\"1302\"><strong data-start=\"1182\" data-end=\"1219\">Skills shortage due to retirement<\/strong>: The large number of retirements is leading to a noticeable gap in the labor market.<\/p><\/li><li data-start=\"1303\" data-end=\"1437\"><p data-start=\"1305\" data-end=\"1437\"><strong data-start=\"1305\" data-end=\"1341\">Intergenerational contracts under pressure<\/strong>: Pay-as-you-go systems such as pension and health insurance are increasingly coming under pressure.<\/p><\/li><li data-start=\"1438\" data-end=\"1553\"><p data-start=\"1440\" data-end=\"1553\"><strong data-start=\"1440\" data-end=\"1457\">Silver politics<\/strong>: Political debates and decisions are increasingly influenced by older voter groups.<\/p><\/li><li data-start=\"1554\" data-end=\"1671\"><p data-start=\"1556\" data-end=\"1671\"><strong data-start=\"1556\" data-end=\"1586\">Age as a political force<\/strong>: Seniors&#8217; representatives and lobby organizations are gaining visibility and influence.<\/p><\/li><li data-start=\"1672\" data-end=\"1812\"><p data-start=\"1674\" data-end=\"1812\"><strong data-start=\"1674\" data-end=\"1699\">Age discrimination<\/strong>: Despite their experience, older people are socially or professionally disadvantaged in many areas.<\/p><\/li><li data-start=\"1813\" data-end=\"1935\"><p data-start=\"1815\" data-end=\"1935\"><strong data-start=\"1815\" data-end=\"1836\">New images of old age<\/strong>: The image of the passive retiree is giving way to that of the active, vital and self-determined senior citizen.<\/p><\/li><li data-start=\"1936\" data-end=\"2079\"><p data-start=\"1938\" data-end=\"2079\"><strong data-start=\"1938\" data-end=\"1971\">Technology acceptance in old age<\/strong>: Digital technologies are also being used more and more frequently and as a matter of course by older target groups.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6dd5f1 e-flex e-con-boxed e-con e-parent\" data-id=\"c6dd5f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8bdb4 elementor-widget elementor-widget-text-editor\" data-id=\"cf8bdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. increasing life expectancy<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da154e e-flex e-con-boxed e-con e-parent\" data-id=\"4da154e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbe70f elementor-widget elementor-widget-text-editor\" data-id=\"5fbe70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2120\" data-end=\"2606\">Thanks to better medical care, healthier diets, reduced workloads and a growing focus on health, average life expectancy is rising continuously. More and more people are reaching a very old age &#8211; and staying active, fit and socially integrated for longer. While this development opens up new life prospects, it also creates new requirements for forms of housing, healthcare and dealing with old age.  <\/p><p data-start=\"2608\" data-end=\"2662\">This development is changing numerous areas of life:<\/p><ul data-start=\"2664\" data-end=\"3629\"><li data-start=\"2664\" data-end=\"2804\"><p data-start=\"2666\" data-end=\"2804\"><strong data-start=\"2666\" data-end=\"2684\">Active ageing<\/strong>: Many older people remain physically and mentally fit &#8211; they get involved in voluntary work, culture or further education.<\/p><\/li><li data-start=\"2805\" data-end=\"2962\"><p data-start=\"2807\" data-end=\"2962\"><strong data-start=\"2807\" data-end=\"2828\">More working years<\/strong>: The transition to retirement is becoming more fluid, the retirement age is rising &#8211; and with it the need for age-friendly working models.<\/p><\/li><li data-start=\"2963\" data-end=\"3103\"><p data-start=\"2965\" data-end=\"3103\"><strong data-start=\"2965\" data-end=\"2980\">Nursing crisis<\/strong>: The growing need for nursing staff and infrastructure is becoming one of the biggest challenges facing society.<\/p><\/li><li data-start=\"3104\" data-end=\"3242\"><p data-start=\"3106\" data-end=\"3242\"><strong data-start=\"3106\" data-end=\"3127\">Longevity Economy<\/strong>: A booming market for age-appropriate products and services is emerging &#8211; from mobility to financial advice.<\/p><\/li><li data-start=\"3243\" data-end=\"3375\"><p data-start=\"3245\" data-end=\"3375\"><strong data-start=\"3245\" data-end=\"3271\">Age-appropriate living<\/strong>: Accessibility, smart homes and neighborhood networks are becoming key requirements for housing.<\/p><\/li><li data-start=\"3376\" data-end=\"3505\"><p data-start=\"3378\" data-end=\"3505\"><strong data-start=\"3378\" data-end=\"3413\">Prevention instead of repair medicine<\/strong>: Prevention, early detection and behavioral medicine take the place of reactive treatment.<\/p><\/li><li data-start=\"3506\" data-end=\"3629\"><p data-start=\"3508\" data-end=\"3629\"><strong data-start=\"3508\" data-end=\"3532\">Focus on quality of life<\/strong>: The focus is shifting from mere survival to shaping a fulfilling, healthy old age.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4793ba e-flex e-con-boxed e-con e-parent\" data-id=\"d4793ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb4ed1 elementor-widget elementor-widget-text-editor\" data-id=\"edb4ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. anti-aging<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2d490b e-flex e-con-boxed e-con e-parent\" data-id=\"a2d490b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d4b5d elementor-widget elementor-widget-text-editor\" data-id=\"61d4b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3655\" data-end=\"4173\">The desire to slow down or even reverse the ageing process is driving innovation in medicine, lifestyle and technology. What used to be reserved for cosmetics is now a broad research and industry sector. It is no longer just about wrinkle-free skin, but about cell rejuvenation, prevention of age-related diseases and healthy longevity. Anti-ageing reflects a changed relationship to ageing &#8211; between health culture, self-optimization and ethical debate.   <\/p><p data-start=\"3655\" data-end=\"4173\">The spectrum of developments ranges from high-tech research to lifestyle applications:<\/p><ul data-start=\"4268\" data-end=\"5402\"><li data-start=\"4268\" data-end=\"4402\"><p data-start=\"4270\" data-end=\"4402\"><strong data-start=\"4270\" data-end=\"4288\">Longevity tech<\/strong>: Biotech start-ups and pharmaceutical companies are researching ways to rejuvenate cells and genetically regulate ageing.<\/p><\/li><li data-start=\"4403\" data-end=\"4540\"><p data-start=\"4405\" data-end=\"4540\"><strong data-start=\"4405\" data-end=\"4439\">Biohacking &amp; self-optimization<\/strong>: People are taking nutrition, sleep, supplements and physical routines into their own hands.<\/p><\/li><li data-start=\"4541\" data-end=\"4675\"><p data-start=\"4543\" data-end=\"4675\"><strong data-start=\"4543\" data-end=\"4566\">Aesthetic medicine<\/strong>: Botox, Hyaluron &amp; Co. have reached the center of society &#8211; age delay as a lifestyle standard.<\/p><\/li><li data-start=\"4676\" data-end=\"4822\"><p data-start=\"4678\" data-end=\"4822\"><strong data-start=\"4678\" data-end=\"4722\">Hormone therapies &amp; anti-ageing drugs<\/strong>: Pharmacological interventions to delay ageing are gaining in importance &#8211; with high growth rates.<\/p><\/li><li data-start=\"4823\" data-end=\"4957\"><p data-start=\"4825\" data-end=\"4957\"><strong data-start=\"4825\" data-end=\"4856\">Well-aging instead of anti-aging<\/strong>: The focus is shifting from external appearance to well-being, balance and functionality.<\/p><\/li><li data-start=\"4958\" data-end=\"5107\"><p data-start=\"4960\" data-end=\"5107\"><strong data-start=\"4960\" data-end=\"4989\">Lifestyle medicalization<\/strong>: Wellness and medicine are merging &#8211; DNA-based nutrition and personalized vitality programs are setting new standards.<\/p><\/li><li data-start=\"5108\" data-end=\"5256\"><p data-start=\"5110\" data-end=\"5256\"><strong data-start=\"5110\" data-end=\"5138\">Age individualization<\/strong>: Dealing with ageing is becoming increasingly individual, personalized strategies and offers are becoming mainstream.<\/p><\/li><li data-start=\"5257\" data-end=\"5402\"><p data-start=\"5259\" data-end=\"5402\"><strong data-start=\"5259\" data-end=\"5294\">Boundaries of ethics &amp; regulation<\/strong>: New procedures raise questions &#8211; about accessibility, justice and the definition of \u201cnormality\u201d.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17bdfd4 e-flex e-con-boxed e-con e-parent\" data-id=\"17bdfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a991246 elementor-widget elementor-widget-text-editor\" data-id=\"a991246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">Conclusion<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b041ce e-flex e-con-boxed e-con e-parent\" data-id=\"4b041ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab2fec elementor-widget elementor-widget-text-editor\" data-id=\"6ab2fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"5686\" data-end=\"5800\"><p data-start=\"5688\" data-end=\"5800\">The ageing of society is permanently changing consumption patterns, working environments and political power relations.<\/p><\/li><li data-start=\"5801\" data-end=\"5918\"><p data-start=\"5803\" data-end=\"5918\">Economic opportunities arise above all where older target groups are taken seriously and actively addressed.<\/p><\/li><li data-start=\"5919\" data-end=\"6064\"><p data-start=\"5921\" data-end=\"6064\">Employers must create age-appropriate structures &#8211; from personnel development to ergonomic workplaces and corporate culture.<\/p><\/li><li data-start=\"6065\" data-end=\"6156\"><p data-start=\"6067\" data-end=\"6156\">Markets relating to health, safety, housing and mobility are gaining massively in importance.<\/p><\/li><li>With the <strong data-start=\"1112\" data-end=\"1136\">Future Radar Program<\/strong>, you can identify how the megatrend of ageing is specifically affecting your company and which strategic opportunities you can benefit from.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-592e0ca e-flex e-con-boxed e-con e-parent\" data-id=\"592e0ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2510ea9 elementor-widget elementor-widget-text-editor\" data-id=\"2510ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.futuremanagementgroup.com\/en\/future-radar-program\/\">More about the Future Radar Program<\/a><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitalization is more than just technical progress &#8211; it is part of a comprehensive global transformation.<\/p>\n","protected":false},"author":4496,"featured_media":110891,"parent":112609,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-112936","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>System of megatrends: ageing | FutureManagementGroup AG<\/title>\n<meta name=\"description\" content=\"How the megatrend of ageing is changing markets, work and lifestyles - and what opportunities are arising for companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/subtrends\/system-of-megatrends-ageing\/\" \/>\n<meta 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