{"id":112943,"date":"2025-05-27T13:28:14","date_gmt":"2025-05-27T13:28:14","guid":{"rendered":"https:\/\/www.futuremanagementgroup.com\/lp\/megatrends\/subtrends\/system-of-megatrends-change-of-generations\/"},"modified":"2025-05-28T14:09:57","modified_gmt":"2025-05-28T14:09:57","slug":"system-of-megatrends-change-of-generations","status":"publish","type":"page","link":"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/subtrends\/system-of-megatrends-change-of-generations\/","title":{"rendered":"System of megatrends: change of generations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"112943\" class=\"elementor elementor-112943 elementor-112938\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9379ad6 e-flex e-con-boxed e-con e-parent\" data-id=\"9379ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e596838 elementor-widget elementor-widget-heading\" data-id=\"e596838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Megatrend change of generations<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688471c e-flex e-con-boxed e-con e-parent\" data-id=\"688471c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d87edd elementor-widget elementor-widget-heading\" data-id=\"4d87edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From the FMG Trend System: For your future-proof company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae4cc74 e-flex e-con-boxed e-con e-parent\" data-id=\"ae4cc74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4796d5d elementor-widget elementor-widget-image\" data-id=\"4796d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"185\" height=\"4\" src=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/gradient.jpg\" class=\"attachment-large size-large wp-image-97754\" alt=\"What is special about the FMG?\" srcset=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/gradient.jpg 185w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/gradient-150x4.jpg 150w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff628a e-flex e-con-boxed e-con e-parent\" data-id=\"8ff628a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-033e410 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"033e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3457a e-flex e-con-boxed e-con e-parent\" data-id=\"1b3457a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8844cdb elementor-widget elementor-widget-text-editor\" data-id=\"8844cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">The megatrend of generational change at a glance<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebf85d2 e-flex e-con-boxed e-con e-parent\" data-id=\"ebf85d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313e070 elementor-widget elementor-widget-text-editor\" data-id=\"313e070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"536\" data-end=\"986\">The <strong data-start=\"540\" data-end=\"578\">megatrend of generational change<\/strong> describes a fundamental demographic and cultural change that is characterized by the age-related retirement of baby boomers, the arrival of new generations in society and the economy and the simultaneous emergence of new lifestyles. Young generations bring with them new values, behaviors and expectations &#8211; in terms of work, consumption, leadership and social interaction. <\/p><p data-start=\"988\" data-end=\"1425\">Generation Y (millennials) and Generation Z (digital natives) are the first people to be socialized who have grown up with digital technologies. Their ideas of success, self-realization and social responsibility differ significantly from those of previous generations. At the same time, traditional norms and models of the generations before them &#8211; Baby Boomers and Generation X &#8211; are coming under increasing pressure. <a href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/\">To the overview of all megatrends<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3bf1e5 e-flex e-con-boxed e-con e-parent\" data-id=\"f3bf1e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eafbd2e elementor-widget elementor-widget-image\" data-id=\"eafbd2e\" data-element_type=\"widget\" data-e-type=\"widget\" megatrend=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Wechsel-der-Generationen-1024x576.jpg\" class=\"attachment-large size-large wp-image-111127\" alt=\"Megatrend\" srcset=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Wechsel-der-Generationen-1024x576.jpg 1024w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Wechsel-der-Generationen-300x169.jpg 300w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Wechsel-der-Generationen-768x432.jpg 768w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/Wechsel-der-Generationen.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f457f5a e-flex e-con-boxed e-con e-parent\" data-id=\"f457f5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971edd1 elementor-widget elementor-widget-text-editor\" data-id=\"971edd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">The megatrend of generational change in companies<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e95ef8 e-flex e-con-boxed e-con e-parent\" data-id=\"1e95ef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a69ab8 elementor-widget elementor-widget-text-editor\" data-id=\"0a69ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1500\" data-end=\"2025\">For companies, the change of generations means profound change on several levels: Organizations must adapt to the new demands of employees, customers and stakeholders. Hierarchies are being questioned, a sense of purpose is replacing mere career prospects and work-life balance is replacing traditional promises of loyalty. Conflicts between generations &#8211; whether in the workplace, on the housing market or in public debate &#8211; are also becoming more intense and more visible.  <\/p><p data-start=\"2027\" data-end=\"2298\">The generational shift is not only changing markets, but also the way teams, leadership and innovation function. Those who actively shape this change will gain future viability &#8211; those who ignore it will lose talent, connectivity and cultural relevance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce5d4d1 e-flex e-con-boxed e-con e-parent\" data-id=\"ce5d4d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aaf9e74 e-con-full e-flex e-con e-child\" data-id=\"aaf9e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193c435 elementor-widget elementor-widget-image\" data-id=\"193c435\" data-element_type=\"widget\" data-e-type=\"widget\" system=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-1024x567.jpg\" class=\"attachment-large size-large wp-image-111507\" alt=\"Megatrends\" srcset=\"https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-1024x567.jpg 1024w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-300x166.jpg 300w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE-768x425.jpg 768w, https:\/\/www.futuremanagementgroup.com\/wp-content\/uploads\/250226-FMG-Trend-System_DE.jpg 1261w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48cb3c4 e-con-full e-flex e-con e-child\" data-id=\"48cb3c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a786b27 elementor-widget elementor-widget-text-editor\" data-id=\"a786b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Societies are changing profoundly, in their structure, their values and their behavior. The megatrend of generational change is just one of many that could be relevant for the future of your business. <\/li><li>FMG&#8217;s trend system makes these complex social developments tangible.<\/li><li>In addition to megatrends from society, politics, the economy, technology and the biosphere, it also includes future factors as drivers of change.<\/li><li>You can find out more about megatrends on our page <a href=\"https:\/\/www.futuremanagementgroup.com\/en\/lp\/megatrends\/\">Overview of all megatrends<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c8de9 e-flex e-con-boxed e-con e-parent\" data-id=\"c6c8de9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319b77e elementor-widget elementor-widget-text-editor\" data-id=\"319b77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">Key developments in the megatrend of generational change<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0556559 e-flex e-con-boxed e-con e-parent\" data-id=\"0556559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468d643 elementor-widget elementor-widget-text-editor\" data-id=\"468d643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. generational conflicts<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c015cc5 e-flex e-con-boxed e-con e-parent\" data-id=\"c015cc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7d231 elementor-widget elementor-widget-text-editor\" data-id=\"ae7d231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2403\" data-end=\"2960\">Values, perspectives and priorities shift with each new generation. This inevitably leads to tensions between old and young &#8211; in both the private and political spheres. Conflicts arise not only from different experiences, but also from diverging life realities: Those who are young today are growing up under different economic, ecological and technological conditions than the generation before them. These differences shape opinions, decision-making behavior and mutual understanding &#8211; or misunderstandings.   <\/p><p data-start=\"2962\" data-end=\"3056\">In society, such lines of conflict are particularly evident at the following points:<\/p><ul data-start=\"3058\" data-end=\"4141\"><li data-start=\"3058\" data-end=\"3212\"><p data-start=\"3060\" data-end=\"3212\"><strong data-start=\"3060\" data-end=\"3105\">Climate generation vs. economic generation<\/strong>: Young people are demanding an ecological rethink, while older people often prioritize economic stability.<\/p><\/li><li data-start=\"3213\" data-end=\"3347\"><p data-start=\"3215\" data-end=\"3347\"><strong data-start=\"3215\" data-end=\"3243\">Digital skills gap<\/strong>: Younger people are growing up with digital tools, while older people have some catching up to do &#8211; this creates friction.<\/p><\/li><li data-start=\"3348\" data-end=\"3485\"><p data-start=\"3350\" data-end=\"3485\"><strong data-start=\"3350\" data-end=\"3393\">Different security needs<\/strong>: While older people tend to seek stability and order, younger people emphasize autonomy and freedom.<\/p><\/li><li data-start=\"3486\" data-end=\"3628\"><p data-start=\"3488\" data-end=\"3628\"><strong data-start=\"3488\" data-end=\"3521\">Pressure on pensions and social security systems<\/strong>: Demographic change is putting the financing of social security systems in a precarious position.<\/p><\/li><li data-start=\"3629\" data-end=\"3737\"><p data-start=\"3631\" data-end=\"3737\"><strong data-start=\"3631\" data-end=\"3665\">Educational expectations vs. reality<\/strong>: Younger people are increasingly questioning the benefits of traditional educational paths.<\/p><\/li><li data-start=\"3738\" data-end=\"3871\"><p data-start=\"3740\" data-end=\"3871\"><strong data-start=\"3740\" data-end=\"3787\">Youth culture as a social mirror<\/strong>: new forms of expression irritate older people because they call familiar values into question.<\/p><\/li><li data-start=\"3872\" data-end=\"3996\"><p data-start=\"3874\" data-end=\"3996\"><strong data-start=\"3874\" data-end=\"3906\">Conflicts in the world of work<\/strong>: Different ideas about working hours, leadership and feedback clash.<\/p><\/li><li data-start=\"3997\" data-end=\"4141\"><p data-start=\"3999\" data-end=\"4141\"><strong data-start=\"3999\" data-end=\"4027\">New solidarity models<\/strong>: Intergenerational housing and living concepts are emerging as alternatives to traditional family structures.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6dd5f1 e-flex e-con-boxed e-con e-parent\" data-id=\"c6dd5f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8bdb4 elementor-widget elementor-widget-text-editor\" data-id=\"cf8bdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. internet generations<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da154e e-flex e-con-boxed e-con e-parent\" data-id=\"4da154e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbe70f elementor-widget elementor-widget-text-editor\" data-id=\"5fbe70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"196\" data-end=\"688\">Digital natives grow up with the internet, smartphones and social media &#8211; with a unique understanding of the world and themselves that often irritates or challenges older generations. Generations Y (born from around 1980) and Z (born from around 1995) are the first to not only grow up with digital technologies, but to be deeply influenced by them. This has an impact on their communication, their way of working and their relationship to authority, responsibility and society.  <\/p><p data-start=\"690\" data-end=\"1113\">In the world of work, these generations attach great importance to flexibility, purpose and participation. They question traditional career paths, prefer clear feedback structures and expect employers to provide not only economic security, but also ecological and social responsibility. At the same time, the boundaries between work and leisure, the real and virtual worlds are blurring for them &#8211; they live \u201calways-on\u201d.  <\/p><p data-start=\"1115\" data-end=\"1189\">Specific sub-trends have emerged in their everyday digital lives:<\/p><ul data-start=\"1191\" data-end=\"2322\"><li data-start=\"1191\" data-end=\"1359\"><p data-start=\"1193\" data-end=\"1359\"><strong data-start=\"1193\" data-end=\"1217\">Always-on mentality<\/strong>: Permanent availability and an uninterrupted flow of information influence attention, sleep patterns and social interactions.<\/p><\/li><li data-start=\"1361\" data-end=\"1494\"><p data-start=\"1363\" data-end=\"1494\"><strong data-start=\"1363\" data-end=\"1387\">Curated identity<\/strong>: Many people consciously stage themselves on social media. Likes and followers become the currency of self-worth. <\/p><\/li><li data-start=\"1496\" data-end=\"1634\"><p data-start=\"1498\" data-end=\"1634\"><strong data-start=\"1498\" data-end=\"1526\">Digital native workforce<\/strong>: young talents demand agile structures, flat hierarchies and digital tools &#8211; they are redefining work.<\/p><\/li><li data-start=\"1636\" data-end=\"1763\"><p data-start=\"1638\" data-end=\"1763\"><strong data-start=\"1638\" data-end=\"1674\">Gaming culture &amp; virtual worlds<\/strong>: Digital games are shaping forms of communication, ways of thinking and even political attitudes.<\/p><\/li><li data-start=\"1765\" data-end=\"1899\"><p data-start=\"1767\" data-end=\"1899\"><strong data-start=\"1767\" data-end=\"1797\">Information fragmentation<\/strong>: Content is expected in small, quickly consumable formats &#8211; attention spans are decreasing.<\/p><\/li><li data-start=\"1901\" data-end=\"2035\"><p data-start=\"1903\" data-end=\"2035\"><strong data-start=\"1903\" data-end=\"1934\">Meme culture &amp; new symbolism<\/strong>: Emojis, GIFs and memes are becoming an integral part of everyday visual communication.<\/p><\/li><li data-start=\"2037\" data-end=\"2174\"><p data-start=\"2039\" data-end=\"2174\"><strong data-start=\"2039\" data-end=\"2058\">Hyper-networking<\/strong>: Social relationships are increasingly maintained via platforms such as WhatsApp, TikTok or Instagram &#8211; sometimes globally.<\/p><\/li><li data-start=\"2176\" data-end=\"2322\"><p data-start=\"2178\" data-end=\"2322\"><strong data-start=\"2178\" data-end=\"2212\">Data sovereignty as an aspiration<\/strong>: data protection is becoming more important. Many people are demanding control over their data and developing a new digital maturity. <\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4793ba e-flex e-con-boxed e-con e-parent\" data-id=\"d4793ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edb4ed1 elementor-widget elementor-widget-text-editor\" data-id=\"edb4ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. changing values and new lifestyles<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2d490b e-flex e-con-boxed e-con e-parent\" data-id=\"a2d490b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d4b5d elementor-widget elementor-widget-text-editor\" data-id=\"61d4b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Growing individualization, a new relationship to work and consumption as well as the desire for meaning and self-development are shaping the change in social values. Younger generations in particular are increasingly turning away from traditional lifestyles and opting for alternative lifestyles. There is also a greater focus on ecological thinking, mental health and social justice. At the same time, new areas of tension are emerging with more conservative milieus, which can manifest themselves in cultural or political distribution conflicts.   <\/p><ul><li><strong>Post-materialism: <\/strong>possessions lose relevance, immaterial values such as freedom, self-realization and mindfulness gain in importance.<\/li><li><strong>Mindfulness &amp; self-care: <\/strong>Mental health and self-care are moving to the center of everyday decisions.<\/li><li><strong>Minimalism &amp; downshifting: <\/strong>Reduced consumption and consciously slowing down are seen as signs of a reflective lifestyle.<\/li><li><strong>Do-it-yourself and maker culture: <\/strong>people prefer to design clothes, furniture or technology themselves &#8211; as an expression of creativity and independence.<\/li><li><strong>Patchwork biographies: <\/strong>Breaks, changes of direction and detours are increasingly shaping the course of life &#8211; without social stigmatization.<\/li><li><strong>Slow living: <\/strong>In an accelerated world, many people are consciously opting for tranquillity, regionality and a deeper experience.<\/li><li><strong>Status through meaning instead of possessions: <\/strong>Professional success and consumption are increasingly measured by idealistic goals and social benefits.<\/li><li><strong>Flexible working &amp; sabbaticals: <\/strong>Work is adapting to individual lifestyles &#8211; mobile models, part-time phases and <strong>sabbaticals <\/strong>are on the rise.<\/li><li><strong>Dissolution of traditional life stages: <\/strong>As young people expect to have a longer working life, they no longer plan strictly in terms of working and retirement phases. Instead, they think in terms of integrated life models with alternating phases of work, learning, time off and commitment. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17bdfd4 e-flex e-con-boxed e-con e-parent\" data-id=\"17bdfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a991246 elementor-widget elementor-widget-text-editor\" data-id=\"a991246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">Conclusion<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b041ce e-flex e-con-boxed e-con e-parent\" data-id=\"4b041ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab2fec elementor-widget elementor-widget-text-editor\" data-id=\"6ab2fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"7015\" data-end=\"7155\"><p data-start=\"7017\" data-end=\"7155\">The change of generations changes patterns of thought and behaviour &#8211; this affects organizations, products and communication in equal measure.<\/p><\/li><li data-start=\"7156\" data-end=\"7285\"><p data-start=\"7158\" data-end=\"7285\">Digital skills, pluralism of values and individualization are increasingly shaping expectations of employers and society.<\/p><\/li><li data-start=\"7286\" data-end=\"7412\"><p data-start=\"7288\" data-end=\"7412\">Successful companies create spaces for intergenerational learning and build bridges between experience and renewal.<\/p><\/li><li data-start=\"7413\" data-end=\"7525\"><p data-start=\"7415\" data-end=\"7525\">New working models, clear offers of meaning and genuine participation are key to success in the generational change.<\/p><\/li><li>With the <strong data-start=\"1112\" data-end=\"1136\">Future Radar Program<\/strong>, you will learn how to systematically analyze generational change, identify opportunities and develop sustainable strategies.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-592e0ca e-flex e-con-boxed e-con e-parent\" data-id=\"592e0ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2510ea9 elementor-widget elementor-widget-text-editor\" data-id=\"2510ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.futuremanagementgroup.com\/en\/future-radar-program\/\">More about the Future Radar Program<\/a><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitalization is more than just technical progress &#8211; it is part of a comprehensive global transformation.<\/p>\n","protected":false},"author":4496,"featured_media":110893,"parent":112609,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-112943","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>System of megatrends: change of generations | FutureManagementGroup AG<\/title>\n<meta name=\"description\" content=\"The megatrend of generational change is changing values, work and society. 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