{"id":102156,"date":"2020-04-30T11:42:00","date_gmt":"2020-04-30T11:42:00","guid":{"rendered":"https:\/\/www.futuremanagementgroup.com\/crisis-opportunity-no-04-make-a-social-contribution-your-mission\/"},"modified":"2023-07-17T12:43:02","modified_gmt":"2023-07-17T12:43:02","slug":"crisis-opportunity-no-04-make-a-social-contribution-your-mission","status":"publish","type":"post","link":"https:\/\/www.futuremanagementgroup.com\/en\/crisis-opportunity-no-04-make-a-social-contribution-your-mission\/","title":{"rendered":"Crisis Opportunity No. 04: Make a social contribution your mission"},"content":{"rendered":"\n

Dr. Pero Mi\u0107i\u0107<\/strong><\/h3>\n\n\n\n

What specific opportunities do you have in the crisis?<\/h2>\n\n\n\n

Crisis Opportunity No. 04: Make a social contribution your mission<\/h3>\n\n\n\n
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Corporate Social Value<\/h3>\n\n\n\n

Companies are organizations that are supposed to make people happier by solving problems and fulfilling desires, and they get money for it. They must create corporate social value through the core of their operations.<\/p>\n\n\n\n

It is not only during the crisis that we experience how important it is for companies to be recognizably useful to society.
And that they invest all your activities in maximizing this social benefit. And only about it and from it want to earn money. That’s why Crisis Opportunity #4: Make social contribution your mission.<\/p>\n\n\n\n

Examples<\/h3>\n\n\n\n

Known for its combine harvesters, CLAAS helps provide food for the world’s growing population by supporting professional farmers.<\/p>\n\n\n\n

CureVac, a company based in T\u00fcbingen, Germany, offers society better health through innovative vaccines and therapies against several types of cancer and infectious diseases.<\/p>\n\n\n\n

The Berlin-based startup AVA is on a mission to increase people’s sense of security, wherever they are.<\/p>\n\n\n\n

Tesla’s mission is to accelerate the transformation toward sustainable mobility and energy.<\/p>\n\n\n\n

Let’s be clear about this: I am not talking about corporate social responsibility here, but about corporate social value! It is not enough to donate something now and then and to build a kindergarten, but otherwise to look primarily at one’s own profit. It is about pursuing a social benefit at the core of the activities.<\/p>\n\n\n\n

Does Corporate Social Value really bring something to your company?<\/h3>\n\n\n\n

Oh yes! Let’s take the example of Tesla. There are hundreds of YouTube channels alone that report only or almost only about Tesla. Tesla doesn’t spend a dime on traditional advertising. The other manufacturers have to invest billions and billions in advertising and still lose out.<\/p>\n\n\n\n

And have you ever heard of a car manufacturer’s customers volunteering to help deliver cars and explain them to new customers for free? And which other car manufacturer is growing despite the crisis? Which one has such a large fan base among young people in particular? These are robust benefits in the customer relationship.<\/p>\n\n\n\n

But their mission also brings financial benefits. The margins and the share price bear witness to this. And don’t say Tesla isn’t an example of the middle market. Tesla was still a startup with a handful of employees in 2003.<\/p>\n\n\n\n

AVA is busier than ever in this crisis, a time of mass startup death. Simply because they are important for the safety of people and thus for many large companies and their employees.<\/p>\n\n\n\n

Speaking in very basic terms: The more socially useful a company actually is, and is also perceived to be, the more<\/p>\n\n\n\n