The PwC study “Value in Motion” analyzes how profound changes in technology, climate change and global markets are forcing companies to rethink their business models. The focus is on the reorganization of traditional industry structures into dynamic, networked ecosystems (“domains”) that are geared towards fundamental human needs such as mobility, energy, nutrition and health.
Value in Motion” is a global study based on a combination of data-based scenario analysis, quantitative modeling and expert assessments
Key messages
- Cross-sector ecosystems: The boundaries between sectors are becoming blurred. For example, car manufacturers, energy suppliers, technology companies and battery producers are working together in the new mobility ecosystem to create innovative solutions.
- Artificial intelligence as a growth driver: PwC forecasts that AI could increase global economic growth by up to 15% by 2035. However, this growth depends on responsible implementation, clear governance and building trust.
- Climate risks as an economic challenge: Climate risks could reduce global economic output by almost 7% by 2035 if no effective countermeasures are taken.
- Urgent need for action: Companies are under considerable pressure to reinvent themselves. In 2025 alone, sales amounting to USD 7.1 trillion could be shifted between companies, underlining the need for strategic adjustments.
Recommendations for companies
- Innovation of business and operating models: Companies should rethink their structures in order to become more agile and adaptable.
- Technological integration: The use of AI, IoT and other technologies can open up new growth opportunities.
- Sustainability as a core strategy: The development of sustainable products and services is increasingly becoming a competitive advantage.
- Cooperation across industry boundaries: Partnerships with companies from different sectors can promote innovative solutions.
Shaping your 2035 business model
In addition to the strategic recommendations, PwC also offers a variety of inspiring business model ideas for each domain up to 2035.
Further information and detailed analyses can be found on the official PwC page on “Value in Motion”
