Welotec from Leer in North Rhine-Westphalia is a highly specialized technology company with 70 employees. Welotec makes the European power grid and industrial machines smarter – with edge gateways, industrial PCs, routers and substation automation solutions. But the real magic is in the Welotec software.
Dr. Reinhard Lülff has been managing Welotec for 29 years. Under his leadership, the company has developed its future strategy with FMG and is implementing it consistently. Our interview with him shows how the future strategy is taking effect.
Our interview with him shows how an intelligent future strategy can have a strong impact and increase the company’s value.
What do we take away from this conversation?
- Focus beats fragmentation: Welotec is now concentrating on two future fields: Energy and Productivity.
- Strategy changes culture: A product-driven organization has become a customer- and market-oriented one.
- From reacting to shaping: Day-to-day business is demanding, but clarity and strength come from regularly working on the future.
- Communication is crucial: a strategy for the future will only be effective if it is communicated to all employees in an understandable and motivating way.
- Strategy increases value: Clarity of direction not only increases motivation and the power of implementation, but also the value of the company.
As we always say, an intelligent future strategy is your most profitable investment of time and money.
