Making humanity a multiplanetary species. That is SpaceX’s mission. Is it just a giant waste of money and resources? And ultra-rich men who don’t know what to do with all their money? Or is it an investment in the survival of humanity?
Why and Purpose are the cornerstones of a good mission. But in a well-formulated mission, you have five elements.
Actually, it’s quite simple. Mission and vision are very clearly definable and defined terms. Actually. And yet, a great many companies are doing it wrong, and even the large and supposedly very professional companies.