Mission
Here you will find current publications by our experts on future management, forward-looking leadership, the impact of a motivating vision and a robust strategy for the future.
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PURPOSE? WHY? MISSION? What do you really need?
A well-formulated mission consists of five elements. Why and purpose are the cornerstones of a good mission.
The Difference between Mission and Vision
Actually, it's quite simple. Mission and vision are clearly definable and defined terms. Actually. And yet many companies have it wrong, even the big and supposedly very professional companies.