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The difference between mission and vision


Actually, it’s quite simple. Mission and vision are very clearly definable and defined terms. Actually. And yet, a great many companies are doing it wrong, and even the large and supposedly very professional companies.

Vision creates earnings & enterprise value

Ertrag Unternehmenswert

– Less comparability – more unique position and margin
– No stagnation – more potential utilization and turnover
– Lower costs – higher yield
– Fewer financial worries – maximum enterprise value

Vision creates energy & performance

Energie Leistung

– Less clumsiness – more motivation and performance
– Less fear and doubt – more confidence
– Fewer staff shortages – greater appeal to employees

Vision creates clarity & effectiveness

Klarheit Wirksamkeit

– Less confusion – more clarity and orientation
– Fewer conflicts – more unity and alignment
– Less distraction – more focus and power
– Less effort and stress – higher leadership effectiveness

Vision creates opportunities & security

Vision Sicherheit

– Fewer threats – more opportunities for the future
– Less short-sightedness – more foresight and intelligence for the future
– Less blind flying – more foresight
– Less risk – more future robustness

Live completely in the here and now? Please don’t!

The mantra of many life coaches is clear: The now is all that matters. Life takes place in the present alone. Future and past exist only in our minds. Only in the now time can man live in harmony with the universe. At first glance, it seems like the best possible advice to live only […]

Tame the short term animal in you!

Humans are the only creatures that can think about long-term futures – but apparently not very well. Sometimes you can feel sorry for politicians. As election day approaches, their failures come to the fore at the expense of their successes and achievements – regardless of who is in power and what has been promised in […]