Where are you leading to? How to turn your mission and vision into your most profitable investment! – PART 2:

Video: Vision creates opportunities & security

Using four examples, I will show you how Vision creates opportunities & security!

Overview: Vision creates opportunities & security

opportunities & security

01. Fewer threats – more future opportunities (opportunities & security)


Why aren’t you looking forward to your future successes anymore?

  • You are not sure whether or not your current business will still exist in five or ten years?
  • Are you watching as digitalization and new competitors threaten to disrupt your industry?
  • Some team members have their ideas about future markets, however, there is no solid decision as to which opportunities you want to seize and which you don’t?
  • Your intuitive vision has motivated and carried you for years, but lately it has lost its power?


What will you live on tomorrow?

  • Use Wargaming to expose your current business to simulated attacks from real, potential and imaginary competitors, including massively disruptive start-ups. This provides a picture of how your business could radically change.
  • Use this knowledge to develop as many alternative business models as possible for your business areas.
  • The constants in it are the effects that your customers really buy.
  • Every other element of the business model is flexible: products, distribution channels, pricing models, production, procurement, everything. Take into account the expected techno-logical advances over the next ten years.


You seize your opportunities in future markets!

  • After careful evaluation, you have a clear picture of the business areas and business models that will support the existence of your company in the coming five to ten years.
  • You ensure that your mission, positioning and vision are geared towards promising future markets.
  • Through the simulation of potential attacks by competitors, your strategic orientation is future-robust.
  • You literally lead in a future-oriented and future-orienting manner. You no longer feel passively driven, but as an active creator of your future.

02. Less short sight – more farsightedness and future-intelligence (opportunities & security)


Why do your employees keep falling for the short-term trap?

  • To your employees, their wellbeing in the here and how is too more important than the future of your company?
  • Everyone knows the goals, but in case of doubt the short-term advantage is decisive?
  • What is right in the long run, but demanding now, is simply not done?
  • However, what is pleasant now is being done, even if it is harmful in the long run?


How important is the “Future-We” to your team?

  • Neurologists and psychologists agree: The reward circuit in people’s minds, which is geared towards short-term rewards, can only be overcome and replaced by future-orientation when the “Future-Me” of the person and the “Future-We” of the team are made emotionally important.
  • The “Future-We” of your company is your mission and vision. The usual mission and vision statements are almost in all cases ineffective. They seldomly really have a meaning for the daily work of leaders and employees.
  • Base your mission and vision on strong emotional needs and motives. This is the only way to make the “Future-We” emotionally important enough to overcome short-term motives of desire and the lack thereof.


Your team is doing what is right for the future, even if it is difficult!

  • Human orientation towards the present is one of mankind’s basic evils, as can be seen from our decisions on nutrition, employee behavior and public finances, to name just a few examples.
  • With an emotionally significant “Future-We”, your employees have good reasons to do something difficult, demanding, exhausting and unfamiliar in the here and now to be useful to their own future.
  • And they have a reason not to do what is seductively pleasant in the here and now. For example, to remain in old, harmful habits and thus resist necessary changes.

03. Less blind flight –more foresight (opportunities & security)


Why do you still keep being surprised by customers, competitors and technologies?

  • You observe moves of your competitors, whose sense and purpose you only recognize when it is almost too late?
  • You sometimes get frustrated that you don’t realize the impact of new technologies on your industry until others have seized the greatest opportunities?
  • You quickly notice changes in customer behavior, but what it means for your business model often only becomes clear when it costs a lot of money?


What is your business model that will work successfully in five to ten years?

  • Without a vision of your future, you can only juxtapose today’s events in your market against your current company. This way, existential threats as well as great opportunities can remain undetected.
  • Create a future picture of your company consisting of mission, positioning and vision, which acts like a mental probe sent into the future.
  • Juxtapose your vision of the future against current news about changes in technologies, customer behavior and the competitive situation.


You think and act with more foresight and strategic advantage!

  • You will recognize threats and opportunities earlier than when you merely check developments in technologies, customer behavior and the competitive situation against your current company.
  • You will get a valuable and free future radar. You will improve the ability of your employees to anticipate threats and opportunities, given that they know and understand the common vision of the future.
  • You are in a much better position to act and lead in a targeted manner, and you rarely have to react defensively to the moves of third parties.

04. Less risk –more future robustness (opportunities & security)


Why do you take unnecessarily big risks, known and unknown?

  • Are you aware that a large part of your strategy is based on hope?
  • You and your employees feel stressed by the uncertainty in your environment.
  • You know that with a more sober and systematic look onto risks, threats and surprises, you would feel more secure?
  • You can’t provide your colleagues, employees and investors with convincing contingency strategies that would protect you from strategic surprises?


What threats and potential surprises have you built into your future-strategy?

  • Your mission, positioning and vision are only dreamed if you do not hedge them against scenarios of the future of your market.
  • Develop an expectation scenario, several alternative scenarios and some surprise scenarios.
  • Develop your robust future-strategy on the basis of solid assumptions about the future.
  • In order to make your strategy more robust, expose your expectation scenario to all conceivable counterarguments by help of a Wargame.
  • Protect yourself against alternative and surprise scenarios that would have the highest impact by developing contingency strategies.


You know and accept the risks and can rely on your robust future-strategy!

  • You can confidently provide to your employees and investors a motivating and also future-robust strategic direction.
  • Contingency strategies protect you against potential surprises as far as possible.
  • You have a compelling answer to every critical question about risks, threats and critical future assumptions.
  • You deal consciously with the risks and threats and have created the best conditions to transform them into opportunities through early detection.

Have a bright future!

Dr. Pero Mićić




To the other parts

PART 1: Where are you leading to? How to turn your mission and vision into your most profitable investment! Introduction

PART 3: Where are you leading to? How to turn your mission and vision into your most profitable investment! Clarity & effectiveness

PART 4: Where are you leading to? How to turn your mission and vision into your most profitable investment! Simplicity & efficiency

PART 5: Where are you leading to? How to turn your mission and vision into your most profitable investment! Energy & performance

PART 6: Where are you leading to? How to turn your mission and vision into your most profitable investment! Profit & business value