Making humanity a multiplanetary species. That is SpaceX’s mission. Is it just a giant waste of money and resources? And ultra-rich men who don’t know what to do with all their money? Or is it an investment in the survival of humanity?
Actually, it’s quite simple. Mission and vision are very clearly definable and defined terms. Actually. And yet, a great many companies are doing it wrong, and even the large and supposedly very professional companies.
Are you satisfied with the expressiveness and impact of your mission and vision? Does it make you and your employees confident? Do you feel future-proof?