Mercedes has unveiled a new strategy that could dramatically change not just Germany’s economy, but Europe’s as a whole. But will this strategy turn out to be successful?
I spoke with Dr. Christian Terfloth about how he and his two colleagues on the Executive Board have made Jowat a future-proof company.
I asked Paul Netzsch about what characterizes his new strategy for the future and how it affects his company and employees.
Actually, it’s quite simple. Mission and vision are very clearly definable and defined terms. Actually. And yet, a great many companies are doing it wrong, and even the large and supposedly very professional companies.
Even the best vision is of no use if you don’t communicate it effectively. And in such a way that it reaches the minds, hearts and hands of your employees and is consistently targeted in day-to-day business as an image of the future. In theory, this sounds logical and simple, but in practice it is anything but trivial. Therefore, this is where the work really begins.