PURPOSE? WHY? MISSION?
Why and Purpose are the cornerstones of a good mission. But in a well-formulated mission, you have five elements.
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Vision creates earnings & enterprise value
– Less comparability – more unique position and margin
– No stagnation – more potential utilization and turnover
– Lower costs – higher yield
– Fewer financial worries – maximum enterprise value
Vision creates energy & performance
– Less clumsiness – more motivation and performance
– Less fear and doubt – more confidence
– Fewer staff shortages – greater appeal to employees
Vision creates simplicity & efficiency
– Less small stuff – more view of the whole
– Less complexity – more simplicity
– Less chaos – more productive agility
Vision creates clarity & effectiveness
– Less confusion – more clarity and orientation
– Fewer conflicts – more unity and alignment
– Less distraction – more focus and power
– Less effort and stress – higher leadership effectiveness
Vision creates opportunities & security
– Fewer threats – more opportunities for the future
– Less short-sightedness – more foresight and intelligence for the future
– Less blind flying – more foresight
– Less risk – more future robustness
How to make your mission and vision your most profitable investment!
Are you satisfied with the expressiveness and impact of your mission and vision? Does it make you and your employees confident? Do you feel future-proof?
