
The future is always already here: S-curves in the early phase
Many say: That’s not the future at all! There’s already that. There is a thinking error behind this. Have you heard of the S-curve?

Many say: That’s not the future at all! There’s already that. There is a thinking error behind this. Have you heard of the S-curve?
Markets worth billions, markets of the future, growth markets. To some, these words sound like something from a bygone era. After all, everyone knows that growth is the devil’s stuff and that soon there won’t be any left. And anyway, why does it always have to be more of everything?
Our future markets need more than just high technologies and knowledge professions. Many companies, industries and professions will gradually reach the end of their era in Germany and Europe. Such things have been happening for thousands of years, but today at an increasing pace.
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